Property Flash


July 25 2023

Globally proven retail concept represents a fresh take on traditional mall space driven by Creativity, Collaboration, and Customer-Centricity

Waterfall City, the mixed-use lifestyle precinct has announced the arrival of SOOK Mall of Africa, a new concept in short-term retail space, which will be launched exclusively at Mall of Africa on September 1 2023. The SOOK concept has been rolled out in various UK cities, and reinforces Mall of Africa as a premier retail destination, offering opportunities for niche brands to elevate their presence.

SOOK enables retailers to open pop-up shops.

“The acceleration of the SOOK franchise has been driven by a huge demand from smaller businesses with historically an online-only presence looking for flexible retail space to drive brand awareness and meet their customers in person. SOOK Mall of Africa seamlessly merges physical and digital elements in its design, creating a powerful platform that maximises brand exposure to a wide audience. Whether you’re a business seeking space for a month, a week, or even just a day, Sook offers a flexible and modular setup that puts the entrepreneur in creative control,” Mall of Africa owner, Attacq said in a statement.

A standout feature of Sook is its ability to provide valuable insights into customer behaviour and sales statistics through advanced data analytics, which helps their tenants optimise their business strategies.

“We are thrilled to introduce Sook to the African market, and Mall of Africa is the ideal location for this groundbreaking concept. We are bringing an innovative solution for brands seeking short-term retail space, and we are confident it will be a game-changer for entrepreneurs looking to make a splash in the market”, said Yasmeen Lorgat, Leasing Manager at Mall of Africa.

“With SOOK Mall of Africa, retail space rental has never been easier. The process is simple and user-friendly, providing a seamless and effortless journey from start to finish. From top-quality modular furnishings to captivating digital screens, our tenants will have the tools to create an impossible-to-ignore shopper experience in no time,” said Lorgat.

Attacq says prospective retailers who want to sign up with Sook, must visit

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