A pop culture piece
January 12 2024
new study by Vegas Gems reveals that reputation is Taylor Swift’s most popular album in the US, having the highest average monthly searches in all 50 states.
The study analyzed 120 keywords around all of Swift’s albums, both original and “Taylor’s Version”, to crown one of them as her most searched in the United States.
reputation takes first place in a landslide, registering 324,334.2 average monthly searches nationally and the greatest number of searches in all 50 states. An accomplice to this result is probably the long-awaited re-recording of the album, which is highly anticipated worldwide.
Swift’s re-recordings are a consequence of the infamous 2019 masters dispute that prevented the singer from repurchasing her music from Scooter Braun. Braun, who acquired her label, Big Machine Labels, subsequently sold the first six records written by Swift to Shamrock Holdings. Because of this, fans have stopped streaming the original version of said albums and waited for the re-recordings to enjoy Swift’s music once again, reputation allegedly being the next on the list.
Second on the list is 1989, whose original version was released in 2016, while the “Taylor’s Version” came out in November 2023. The album summed 205,940 average monthly searches and is the second-ranking album in 48 out of 50 states, minus Hawaii, and New Mexico.
Lover, first of the albums entirely under Swift’s ownership and released in 2019, comes third with 177,589.2 average monthly searches across the US, being the third most popular in 42 states and the second most popular in Hawaii and New Mexico, as mentioned above.
Further down on the list, Midnights is fourth overall with 160,209.2 average monthly searches and fourth also in 44 states. In Alaska, Maine, Oregon, Montana, Vermont and Wyoming ‘Midnights’ is the third most searched, while Lover is fourth.
The top five closes with Speak Now with 131,579.2 average monthly searches. The original version of the album came out in 2010, while the re-recorded version was made available in July 2023. The album is the fifth most popular in 26 states, and it almost shares the spot with folklore, released in 2020 and the fifth most searched in 23 states. In the remaining state, Utah, the fifth most popular album is evermore.
| Top 5 most popular Taylor Swift’s albums | ||
| Rank | Album | Total search volume |
| 1 | reputation | 324,334.2 |
| 2 | 1989 | 205,940 |
| 3 | Lover | 177,589.2 |
| 4 | Midnights | 160,209.2 |
| 5 | Speak Now | 131,579.2 |
Josh Lingenfelter, a spokesperson for Vegas Gems, commented on the findings: “2023 has been proved time and time again to have been Taylor Swift’s year. From her outstanding ‘Eras Tour’ attendance to her concert movie, which came out this summer, from being elected TIME Magazine’s ‘Person of the Year’ to her new and highly talked about relationship with Kansas City Chiefs Travis Kelce, Taylor is on top of the world.”
“This is also confirmed by the great numbers reported by this data, which sees hundreds of thousands of Americans googling her albums, as well as listening to them on all streaming platforms: regardless of where you go looking, the 34-year-old will find a way to steal everyone’s attention and break some records,” he said.
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