July 28 2026 15:00
ROSEBANK, SOUTH AFRICA
Today’s large property transactions are being increasingly won through data, targeted marketing, strategic positioning and strong industry relationships and this is particularly evident with property auctions, Galetti Corporate Real Estate says.
By bringing buyers, sellers and investors together in a live environment, auctions continue to provide a transparent and competitive sales platform. Increasingly, they’re also creating opportunities for market participants to connect with the people shaping the industry. This is why Galetti Corporate Real Estate said it wants to rethink the auction experience through the launch of its new Johannesburg auction home at Nine Yards in Rosebank. Galetti’s office is also in Rosebank, Johannesburg.
The rise of the informed auction
The growing sophistication of the auction market is reflected in the company’s recent performance. Galetti concluded R328m in property transactions during May 2026 alone, accounting for nearly half of the approximately R700m in sales value recorded across South Africa’s auction sector during the same month. Looking ahead, the company expects the market to grow by as much as 50% during the 2026/27 financial year.
While the auction market continues to grow, much of the work that supports a successful outcome takes place long before auction day itself.
For Galetti, that process centres on understanding the asset, the seller and the market in which the property sits. Technology, market intelligence and long-standing industry relationships all play a role in helping to identify potential buyers and shape how opportunities are presented to the market.
“Property is what we transact in, but information and marketing are what we specialise in,” said Ricardo Da Silva, Managing Director for Galetti Auction.
“It’s not about taking a property to the same group of buyers every time. It’s about understanding who is most likely to see value in that opportunity and engaging with them directly,” he said.
That same approach extends to the sales process itself. Rather than defaulting to a particular method of sale, whether auction, private treaty or sealed bid, the focus is on selecting the strategy best suited to the asset and the client’s objectives.
“Not every property should go to auction. Sometimes a private treaty sale is the better route, and sometimes a sealed bid process makes more sense. Our role is to simplify what can often be a complex process and recommend the strategy that will deliver the best possible outcome,” Da Silva said.
An auction venue that reflects broader market shifts
Galetti was attracted to Nine Yards was the fact that the precinct challenged many of the conventions of traditional commercial space.
“What stood out for us was that it doesn’t feel like a typical commercial venue. People come here because they want to be here. There are restaurants, retail offerings and other activities happening around you, which creates a very different atmosphere from a traditional auction setting,” said Da Silva.
Much like the dynamic neighbourhood of Rosebank in which it located, Nine Yards reflects a broader shift in how successful mixed-use commercial destinations are being conceived and developed.
“Rosebank has become one of Johannesburg’s most active mixed-use nodes. You have offices, retail, hospitality and residential developments all operating in the same area. We felt it was the right environment for where we see auctions heading,” said Da Silva.
He said choosing Nine Yards as its new auction venue supports Galetti’s broader vision for how property auctions should function in a modern market.
“Historically, people would arrive for an auction, bid and leave. We wanted to create something more engaging than that. An auction is still about getting a result for the seller, but there’s no reason it can’t also be a place where people spend time, meet other investors and have conversations about what’s happening in the market. That’s what we’re trying to create,” he said.
An auction is a mechanism for bringing buyers and sellers together. But Galetti’s said there is growing value in creating opportunities for engagement beyond the transaction itself.
“Data helps identify opportunities and marketing helps tell the story, but property will always be a people business,” Da Silva said.
“At the end of the day, transactions happen because people build relationships and that’s something we don’t see changing,” he said.
alistair@propertyflash.coza
