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June 13 19:14

The Seeff Property Group has launched a R1m prize competition as it celebrates its 60-year anniversary this year.

Seeff is the oldest real estate agency in South Africa. Speaking at the group’s recent annual conference, Samuel Seeff, chairman of the group, said “few companies in South Africa make it to 60-years, let alone real estate agencies”.

Samuel Seeff, Seff Property Group chairman

The agency has grown from an office in Wynberg in Cape Town in 1964 to a large real estate company. Soon after its first office opened, it branched out to the City Bowl in the same area where it still has an office today, and thereafter to the winelands, Hermanus and countrywide.

Today, it employs 1200 agents in 200 branches across SADC, and also in Mauritius and Dubai.

Seeff has served three generations of property sellers and buyers and has grown from a multi-million rand turnover to a multi-billion rand turnover now.

Seeff is also associated with high profile sales and some of the highest prices achieved, from breaching the R20m price mark for a house on the Atlantic Seaboard of Cape Town, to making the first two sales over R100m.

Seeff launched the first estate agent industry body, training and accreditation of agents in the 1960s. In 2010, it launched the first Seta-accredited training academy, and in 1999, the first mortgage origination, something which is today integral to all real estate transactions.

Following the significant impact of the Global Financial Crisis on homeowners, Seeff was the first agency to launch an express sales product, Seeff Express Sales, in 2011 to enable distressed owners to quickly sell their homes and still benefit from bank assistance programmes.

Seeff is the first agency to launch a competition with a R1m prize open to any immovable property owner who chooses Seeff to handle the sale of their property on a sole mandate basis subject to certain terms and conditions available on the Seeff.com website.

247@propertyflash.co.za

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