December 11 2024 10:00
How do you make a house truly feel like a home? For the new campaign ‘Homes need pets’, real shelter dogs and cats were photographed and matched with homes showcased by Byron Thomas Properties. These animals appear in situ in the properties, showing just how naturally they fit within each space – as if they already belong there. It’s a heartwarming way to envision the pets not just as adoptable animals but as the final touch that makes a house a home.
This campaign, a collaboration between Woodrock Animal Rescue, Byron Thomas Properties, and Bob Martin’s new BobSure Pet Insurance, flips traditional adoption messaging by showcasing how adding a pet to a home can elevate it with love and character.
What it is
‘Homes need pets’ is a social experiment and awareness initiative that aims to change the way people view shelter animals – not as charity cases, but as unique individuals who bring warmth and personality, just like the perfect home. The campaign lets people envision these animals as an essential part of their new home, encouraging potential adopters to see the pair as inseparable.
How it works
Woodrock Animal Rescue’s adoptable pets are carefully paired with properties on the Byron Thomas website, considering size, breed, and personality. Each pet is then seamlessly photoshopped into the property’s photos and videos, accompanied by a bio that highlights how their character perfectly complements the home. By presenting the animals in the space, the campaign creates an irresistible image of what life could look like with the new pet – with both the home and the pet looking as if they were made for each other.
Beyond awareness, the campaign also addresses potential concerns about pet health and history. Each featured pet comes with pre-coverage from Bob Martin’s BobSure Pet Insurance. This extra reassurance supports adopters in confidently making a pet part of their new home.
How to get involved
If you’re in the market for a new house, why not make it a home by visiting byronthomasproperties.co.za today? Share the listings on social media and help spread the word – after all, what’s a home without a pet?
More information
Woodrock Animal Rescue has been dedicated to animal welfare since 1992, aiming to change perceptions of shelter animals and pair them with forever homes. It is a leading non-profit, pro-life, rescue, rehabilitation, and re-homing shelter in South Africa. The rescue centre has over 500 animals in its care at any given time, including donkeys, pigs, chickens, rabbits, geese, goats, dogs, and cats.
Woodrock Animal Rescue assists homeless, abused, neglected, stray, injured, ill, geriatric, and unwanted animals that would otherwise have miserable lives and premature deaths – animals who have no voice of their own. The rescue centre is based on 8.5 hectares in the beautiful Hennops River Valley, south-west of Pretoria.
Since Woodrock Animal Rescue was founded in 1992 by Nicholas and Estelle Meldau, its mission and vision have been to rescue, rehabilitate, and rehome. Sterilisation is also a core priority. Education is key, as knowing better leads to doing better. Woodrock Animal Rescue advocates for animals, the voiceless.
To learn more about Woodrock Animal Rescue, visit www.woodrockanimalrescue.co.za. For more information on this story, go to the Woodrock Animal Rescue’s Facebook page, or contact Estelle Meldau at hello@woodrockanimalrescue.co.za or call 060 086 7438.
Bob Martin’s BobSure Pet Insurance is the latest offering from the brand, providing affordable, high-quality pet healthcare to families, including insurance for dogs up to 12 years old and cats up to 15 years old – ideal for adopting rescues!
To learn more about Bob Martin’s BobSure Pet Insurance, visit www.bobsure.co.za or call 021 403 9177.
247@propertyflash.co.za
