November 26 2024 08:00
SOUTH AFRICA
Founder of the skilled Web app: Hoom, Erhard Wolfaardt sat down with Property Flash to explain how this new solution is giving estate agents an edge against competing property practitioners across South Afirca.
Hoom is a web-based app which connects sellers of homes with a choice of the best estate agents in SA.
1. Has Hoom moved past the beta stage yet?
We’ve officially moved past the beta stage, but our journey of learning and evolving is far from over. The beta phase was invaluable, allowing us to test, gather feedback, and refine our platform. Now, armed with these insights, we’re connecting agents and sellers across South Africa. We’re excited to see how the Hoom platform can contribute to a more inclusive property landscape. This is just the beginning, and we’re committed to constantly innovating and improving .
2. Hoom has been building a base of estate agents. How is this going?
Building a strong agent base is essential for Hoom, and it’s been a key focus for us. We’re seeing great momentum, especially with forward-thinking agencies who understand the power of technology. Of course, it’s not without its challenges, onboarding entire agencies takes time, and we’re constantly refining our approach to make the process as smooth as possible.
Agencies appreciate that we don’t subscribe to the ‘race to the bottom’ mentality when it comes to agent commissions. On the Hoom platform, the minimum commission is set at 4%. This ensures agents are rewarded, while still allowing sellers to find competitive rates. We also encourage and educate sellers to consider the whole package which is the agent’s experience, services, and market knowledge and not just the commission percentage. This approach attracts top-quality agents who prioritise client satisfaction and understand the importance of building long-term relationships.
3. Where can people go if they have more questions about the Hoom web app?
Our website is a great resource! Visit www.hoom.co.za to learn about Hoom and how it benefits sellers. Agents can find dedicated information at www.hoom.co.za/agents. And of course, I’m always here to answer any questions. Just drop me an email at support@hoom.co.za
4. Do you feel that professionals working in South African real estate are passionate about proptech? Do they believe in proptech?
The South African real estate market is becoming increasingly tech-driven, and those who don’t adapt risk being left behind. Hoom is at the forefront of this transformation, offering a powerful platform that connects sellers and agents like never before. Sure, there will always be some hesitation with new technology – that’s natural. But the smart agents, the ones who are truly committed to providing exceptional service, are embracing proptech and seeing the benefits firsthand. Hoom is empowering these early adopters to thrive in this new era of real estate, and we’re just getting started.
5. For Hoom to get more traction, does the app need to be used to connect two parties who complete a large house price deal or perhaps a deal where a celebrity buys a heritage house? In other words, do users need to see a track record of deals?
Every successful transaction on Hoom strengthens our track record and reinforces trust in our platform. While high-value or celebrity deals can certainly generate excitement, our core mission is to empower all agents and sellers to connect and achieve their goals. We’re committed to providing a user-friendly and efficient experience that benefits everyone in the property market.
6. How can Hoom drive transformation in the real estate sector?
The South African real estate industry is undergoing a significant transformation, driven by a commitment to inclusivity and equal opportunity.
Hoom’s innovative platform empowers real estate agents to grow their businesses, connect with clients, and achieve their full potential. By providing access to cutting-edge technology and resources, Hoom is breaking down barriers and creating a more inclusive industry. By empowering individuals and businesses, we can create a sector that truly reflects the diversity and potential of our nation.
7. What is the next step for the Hoom team and the Hoom app?
Our ‘engine room’ is firing on all cylinders to attract sellers with our unique value proposition, whether they’re ready to list their property today or planning for the future. We’re combining targeted digital ads across various platforms with strategic partnerships within the real estate ecosystem. This ensures we reach potential sellers at every stage of their journey. Our current pain point is that we have sellers in areas where we don’t have agents yet, which we are continuously having to address as we scale. I would encourage agency principles to reach out if they are interested in getting their agent profiles on Hoom. There are no upfront costs and zero monthly fees, effectively allowing all your agents to have another line in the water.
But beyond simply expanding our network, we’re also focused on enhancing the Hoom experience. We’re constantly gathering user feedback and using it to refine our platform, making it even more intuitive and effective for both agents and sellers. We’re committed to staying at the forefront of proptech innovation, ensuring Hoom remains the go-to platform for anyone looking sell property in South Africa.
Partner content for Hoom
alistair@propertyflash.co.za
