August 27 2024 13:30
SOUTH AFRICA
Fourways Mall, South Africa’s largest shopping destination, is gaining forward momentum with strategic upgrades and the introduction of new retail brands.
This is according to the shopping centre’s recently appointed strategic asset managers: Flanagan & Gerard Group and Moolman Group. These managers were appointed to turn the shopping centre around after it struggled to trade optimally following a significant expansion.
Fourways Mall has increased its retail offerings significantly over the past six months. With the introduction of 9,642m² of retail space containing new brands and approximately 20,000m² of lease renewals, the mall is changing. The total new leases and renewals that have been concluded at the mall since February 1 2024 are equal to the size of around 148 padel courts, according to the Moolman Group.
From April to date, Fourways Mall has changed its retail landscape with the addition and upgrade of brands like Yokico, Legends Barber, Boa Beauty, Valora Jewellery, Perfume Gallery, Crazy Store, Archive, Mr Price Home, Nedbank, Truewood Furniture, Sheet Street, Miladys and Incredible Connection. En Route Leather and Luggage have expanded their stores.
Le Creuset Factory to Table arrives at the mall in September, followed by a line-up of tenants, including Converse, Polo Sport, Carrol Boyes, ValueCo, Tactical HQ, Match Padel, Xpresso Café, Tasko’s Sweets and Uniq. These new additions are scheduled to open through the remainder of 2024 and will be joined by Planet Fitness and others in early 2025.
Paul Gerard, Managing Director of Flanagan & Gerard, said significant changes were being made to Fourways Mall.
Paul Gerard, Managing Director of Flanagan & Gerard
“Our leasing strategy has been focused on bringing in brands that resonate with shoppers and elevate the overall experience. The impressive pace of new leases and renewals, averaging 144 square metres per day over the past 29 weeks — demonstrates our commitment to ensuring Fourways Mall’s position as a leading retail destination in South Africa,” he said.
In addition to the expanding retail mix, Fourways Mall is making substantial investments in infrastructure and technology to enhance the customer convenience and experience, its asset managers said.
Upgrades include installing energy-efficient lighting across all parking levels, creating brighter and safer environments for shoppers. The mall has also improved the lighting in key areas, such as the food court and its truck delivery tunnel, creating a more welcoming atmosphere throughout.
An added convenience is introducing the admyt ticketless parking system, which launched on August 16 this year. This advanced system, which uses license plate recognition and smartphone technology, offers a streamlined, paperless parking experience that eliminates the need for tickets and cash, reducing congestion and once again, improving the shopper experience.
Pieter Lombaard, CEO of Moolman Group, said he was enthusiastic.
Pieter Lombaard, Moolman Group CEO
“The tactical upgrades we’re implementing are designed to not only improve operational efficiency but also to create a shopping environment that is modern, convenient, and aligned with the expectations of today’s consumers. Retail enhancements, infrastructure upgrades, and technological innovations are important to achieving this vision,” he said.
There is also the recent installation of free Wi-Fi throughout the mall.
Fourways Mall has upgraded its northern parking deck, located at the entertainment entrance. The new parking entrance at the main entertainment area offers an improved sense of arrival and now features four additional traffic lanes, two for entry and two for exit.
The recently launched VIP parking area provides customers with wider bays, enhanced lighting, and easy access to popular tenants like Woolworths, all at no extra cost. This premium parking option reflects the mall’s commitment to offering added value to its visitors.
“Every step in the new direction for Fourways Mall builds momentum. The support from its neighbourhood, shoppers, tenants and many others is amazing. Their excitement for the future of the mall keeps growing. Fourways Mall holds a special place in many hearts, and this inspires us every day. We hope everyone enjoys the latest changes as we work to create an exceptional shopping experience for them,” said Gerard.
Fourways Mall is co-owned by Accelerate Shopping Centre and Azrapart.
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