August 6 2024 19:30
Ennismore, the lifestyle and leisure hospitality company, and Kasada, the real estate private equity platform focused on the hospitality sector in Africa, have signed Hyde Johannesburg. The opening marks a series of milestones, including Ennismore’s first hotel in Johannesburg, the first Hyde hotel in Africa, and Kasada’s first investment in Johannesburg and fourth in South Africa.
In the heart of Rosebank, Hyde Johannesburg will have 131 rooms, including 31 suites and a gym. The hotel will undergo a soft renovation to reposition it to create a more bohemian feel that reflects the Hyde brand, including a new mural, creating spaces for art and music collaborations on the ground floor and new art installations throughout the hotel, bringing a new bold look and feel while supporting and celebrating local artists. The mixed-use building also comprises Proud Mary, a lobby lounge, meeting rooms, and 7,400 square metres of fully leased coworking, office, and commercial spaces. Hyde is a bohemian brand which started out life as a club on LA’s Sunset Strip. The brand and guest experience encapsulates the free spirit of a festival, Ennismore said.
Rosebank, situated in the northern suburbs of Johannesburg, is a cosmopolitan area. The hotel is located next to the Rosebank Gautrain Station and a 30-minute drive to the OR Tambo International Airport. In 2022, the building was awarded the International Property Award for Best Mixed-Use Development for excellent architectural design of a mixed-use commercial property (The Gauteng Institute for Architecture Award for excellence).
Louis Abi Abboud, Chief Development Officer and Deputy Head of IMEAT at Ennismore, said: “Hyde Hotels have a sense of mystery and freedom, with that feeling that anything can happen, and we are incredibly excited to bring this unique lifestyle hospitality experience to Johannesburg. We are proud to be once again partnering with Kasada to bring an Ennismore brand to Africa for the first time and to open in a new global destination, further expanding the reach of our network.”
Olivier Granet and David Damiba, Managing Partners and co-CEOs of Kasada, said: “We’re thrilled about bringing Kasada’s expertise as the leading hospitality investor and owner on the continent to one of the best lifestyle hotels in Africa. As a committed and responsible investor in South Africa, we see this investment as a key opportunity to further our dedication to supporting economic and socio-economic growth through the tourism and hospitality sectors. We look forward to working closely with Ennismore to make Hyde Johannesburg the best lifestyle hotel destination not only for Johannesburg but also for the African continent.”
Hyde Hotels operates in Miami, Dubai, Ibiza, and Bodrum—the brand’s first adult-only all-inclusive resort. The brand has a growing pipeline with upcoming openings in London, Perth, and Queenstown.
This investment is another for Kasada’s in South Africa, where it has, to date, made three investments in Cape Town. Kasada acquired the Cape Grace by Fairmont in 2022, the Pullman Cape Town in 2023, and is developing a Mama Shelter with Ennismore. Kasada’s portfolio now includes 20 hotels in operation or under construction (>3,250 rooms) across seven African countries.
247@propertyflash.co.za
